↧
Why task is important in eye tracking research
This is something that is very familiar at academic eye tracking conferences in fact every other paper refers to it, but I don’t ever recall seeing it in the commercial sector. In 1967 Yarbus eye...
View ArticleThe Truth About Tropicana, or How to save $100,000,000 Using Observational...
Dear Mr. Neil Campbell, President, Tropicana North America RE: The Truth About Tropicana We all make mistakes, so no one can blame you for saying that the Tropicana repackaging re-call was a concession...
View ArticleIn-store pack testing
In-store pack testing: Pack communication is vital at the POP – the moment of truth. By seeing through the eyes of the shopper THiNK often reveals clear opportunities to refine design and labelling....
View Article