Quantcast
Channel: Think Eye Tracking » pack testing
Browsing latest articles
Browse All 3 View Live

Why task is important in eye tracking research

This is something that is very familiar at academic eye tracking conferences in fact every other paper refers to it, but I don’t ever recall seeing it in the commercial sector. In 1967 Yarbus eye...

View Article


The Truth About Tropicana, or How to save $100,000,000 Using Observational...

Dear Mr. Neil Campbell, President, Tropicana North America RE: The Truth About Tropicana We all make mistakes, so no one can blame you for saying that the Tropicana repackaging re-call was a concession...

View Article


In-store pack testing

  In-store pack testing: Pack communication is vital at the POP – the moment of truth. By seeing through the eyes of the shopper THiNK often reveals clear opportunities to refine design and labelling....

View Article
Browsing latest articles
Browse All 3 View Live